Marketer 1: "Hey, wait a minute—these people like the same thing and they're splitting into TEAMS over it. What if we pitted people who are passionate about DIFFERENT things against each other?"

Marketer 2: "It's just like sports, except there's no sports! We'll make a KILLING."

*SIGH*

This bookends nicely with my Fanpocalypse post last night.

I'm pretty sure this is Twilight's fault