I'm not quite sure the marketing for this film could get any better and/or more whimsical. Everything is awesome, indeed.
Not only is the film's irreverent humour on full display in this featurette, as the characters talk shop about their thoughts on starring in Lego's first feature film outing (President Business' reaction to being played by Will Ferrell is particularly good), but it also really lets you get a good look at the films splendid animation, a mix of CGI and stop motion that completely sells the 'Lego-ness' of it all. There's just enough jankiness to the movement that it that it really does feel like a Lego movie, rather than a CGI film featuring Lego - and it's an absolute delight to watch it in motion.
The Lego Movie hits theatres next month.