There is some serious cognitive dissonance between costume companies desire to sell costumes to women, and their understanding of what women are - their understanding of fictional women at least.
I mean, here they have a fictional woman who is (nearly) as powerful as Superman - and certainly a better fighter - who is presented in the movies as a bloodthirsty, genocidal maniac, and what do they do to market her to Halloween-eager fans? Frame the package in soft pink, and adorn it with frilly, delicate lettering.
Kind of off-point, no? (Not that Man of Steel costumes will be high commodities.)
That doesn't mean girls can't like pink, or tu-tus or any of the other stereotypically feminine things - I think we can all agree, girls can make anything cool - but why take characters who are presented as, to put it delicately, not "super girly" and powderpuff them up?
Heck, there do exist feminine superheroes who wear bows, pink and aren't all dark and broody all the time.
Also, someone needs to cosplay as American Chibi.
EDIT: Several people have pointed out that the Faora mask is part of the "Secret Wishes" collection. The article is about the marketing of female costumes in general, not this particular line of women's accessories. However, the same company that made the wig above, also makes a Zod wig. If anyone can find an example of the Zod wig packaging, it could be posted for comparison's sake!